This Business Coaching and Mentoring Tip should be the core to your business success; sadly however that is not always the case.
Let me first of all ask you a few questions.
Do you have a profile of your ideal client? Do you first of all know the exact demographic you are targeting? Do you know their needs and wants? Do you know how you can help them?
I could ask many, many more, and if the answer to these in the negative, then you have a problem.
So, let me take two of my clients as examples to explain myself.
I work with a celebrity client in the presentation skills marketplace, teaching and coaching business professionals on their public speaking and presentation skills.
This client knows EXACTLY what her ideal customer looks like – she even has photographs of them on her site. She attends meetings, events and speaking engagements where she knows her ideal customers gather.
All her marketing material, websirte sales copy etc. is targeted directly at this ideal client – she almost literally adresses and writes to this ideal client via her marketing.
And guess what? This is the customer who is attracted to her business – her ideal customer.
Let us know look at the other end of the spectrum.
The other customer I would like to talk about is in the property marketplace and whereas he now knows the type of customer he is looking for, he has never targeted them, nor tried to attract them. And guess what again? – they have not “found him”. Indeed some of his customers have been troublesome and he has few testimonials from them – less than ideal !!
But we are currently in the process of redoing all his marketing so that, once we had his ideal customer defined. he is now targeting that ideal customer in his marketing.
Once that is complete, his customer profile will change completely. He will now be working with people he wants to work with, rather that those he has to work with for sake of sales revenue.
You see you must “talk to the one” – never to the many. If you try and talk to the many, nobody can hear you, you will end up talking to noone.
Think about who you want to attract to your buisness – think about that ideal customer. Now define that ideal customer so you can almost hold your hand out and shake theirs.
And then when you have done that, focus all of your marketing on that one person – literally” talk to the one”.
The results you will experience could be dramatic.
You find the people you want to work with and your ideal customer is very happy with you and now becomes a source of great referrals and testimonials rather than a pain in the proverbial, or someone who both sucks your brains and your time.
Life is too short. Decide the ideal customer you want to work with, follow the outlines explained above, and life will become both happier and a lot more profitable !!
More tips to follow on a regular basis.